Have you heard the news?
Content marketing is right now, at this very moment in time getting incredible organic reach on LinkedIn!
That means you can write a post, and without spending a penny get hundreds, or even thousands of impressions.
Brands who have something powerful to say will therefore be able to leverage this reach and generate high ROI from their content.
Here are a few tips to help you get started.
Write a punchy headline
It’s important to grab the attention of your intended audience so they don’t scroll past your post without reading it!
A catchy, punchy hook will make your audience curious enough to start reading, and this is where the magic begins.
Your content must live up to the headline, or your reader will quickly feel like they have been duped, and never want to hear from you again (Just like the time you Photoshopped your Tinder image).
This isn’t like when you were dating and tried to convince the other party you’re not overly interested.
This one wants you to get straight to the point, they don’t have all day and they have other places to be!
That doesn’t mean you should be boring, it means you should remove all the extra wordy guff and scale down your message to make it interesting.
Keep it simple
When you’re chatting to your date about your job, using lingo they don’t understand, it doesn’t make you look smarter, it just makes them feel more stupid.
Your goal is for your audience to enjoy and understand what you’re saying, so even if you are trying to seduce someone with your chat about how much RAM your new work laptop has, remember they stopped listening at the word ‘laptop’.
