It doesn’t matter if you sell shoes, cars or a teaching product, the one likely truth is that you will have competition.
Competition can be healthy for the consumer, but often it’s not for the retailer. The more competitors you have, the better your story has to be to stand out from the crowd.
Why do you keep going back to Nike, or Adidas?
We buy into brands because of the story, not the product. This is because humans buy from emotion and not logic.
If you could pay half the price for a new pair of trainers, which were twice as durable as a popular pair of Nike, you would likely choose the latter. Why?
Because you make choices based on what will make you feel better, and which product you can identify with.
To identify with a product we have to know the story.
Sometimes that story is our own, the years of memories you have while wearing that iconic tick.
For new brands, you must tell the story so your customers feel it!
You may be asking yourself how!
Through the use of social media, you can reach your target customer when and wherever you like.
Content in the form of video, blog posts, images and audio are all methods of sharing your story.
To find out how we can help, email us today. info@grenadegroup.com
