I don’t believe certifications represent someone’s ability to do a great job.
I did until I called a plumber one day, who despite his training and qualifications, burst a pipe and flooded the downstairs flat!
Since that day, I have been very sceptical in determining which certifications carry any weight!
However, as the head honcho here at Grenade, Chris decided that investing in a 12 week, IDM Advanced Copywriting course would improve communication between us and our clients. And it would also lead to better copywriting services for our customers.
As a member of the IDM, it’s important to us at Grenade to provide you with the most up to date, and effective marketing services available anywhere.
Even better than what you can get from those bigger, far more expensive agencies who we use to work for ?
We asked Chris to take some time out of his schedule to answer a few questions.
What made the IDM course stand out to you?
There are clearly a number of online marketing courses available with the recent boom in online courses, however most lack the level of expertise because they are from new companies. The IDM on the other hand is a very well recognised institution and their courses are taken by the very best in the marketing world.
What were the main takeaways from the course?
There was allot of value in the course, and doing it over a 3 month period meant there was time to complete regular assignments and gain valuable feedback. The 3 biggest takeaways were to always focus on the target audience first, as the content is not for you. The second takeaway was to keep it simple, it’s very easy to clutter your content which when looking at the data, it is clear this approach does not work. And the third is that you are always talking to people, even within a B2B environment, where I think many companies forget that.
How will you use this to benefit our customers?
Everything I, and the team here at Grenade do is to benefit our customers, because end of the day if we can’t keep our customers satisfied then we don’t have a business. Every investment we make into the team pays back ten fold to our customer.
What is one piece of advice you would give a business who wants to start creating content?
There is allot of data which shows how you should be creating content, and understanding the data means your content will perform better. I would recommend every company tries to fully understand what will make a real impact to their content strategy rather than guessing. Time is money after all.
